Marketing for NLPers
Many of us are great at what we do, but maybe less good at promoting and marketing our selves and our services effectively. This programme demystifies marketing, and teaches you how to influence people to take action in a positive way.
The programme uses edited video footage from a live training, in which lifelong entrepreneur and NLP Master Practitioner Carl Allen shares his marketing knowledge and wisdom. With an audience of fellow NLPers who work primarily in human services, Carl begins by explaining the nature of marketing, and the psychology behind it. He goes on to introduce practical frameworks that can be used to:-
* clarify potential customers needs, so what you offer is a good fit with what they want,
* increase interest by emphasising the benefits to them of your product / service, rather than features
* structure 'marketing' messages in a way that captures attention, and improves uptake
Comments from the live course ...
"Engaging and interactive, I came away from the course with new learning and strategies that I could put into practice straight away. Invaluable as I embark on setting up a business." (S. B.)
"Provides some quick, easy and fun ways to improve marketing skills . I took ideas from the session and used them straight away." (N. W.)
Your Instructor
Carl is a successful entrepreneur, investor and multiple business owner. He is also a master NLP practitioner. Carl's marketing expertise combined with NLP principles provides a unique perspective on how we can influence people to make buying decisions in a positive way. Carl lives in Lancashire with his family, supports Burnley and drinks lots of beer.