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Marketing for NLPers

Introduction

Introduction to the course (1:46)
Course Content (5:50)

What is Marketing?

What is Marketing? (10:21)

The Psychology of Marketing

The Psychology of Influence (4:53)
Emotional Triggers to Action (14:39)

Know your Customer

Know your Customer (5:00)

Features - Advantages - Benefits

Features - Advantages - Benefits (15:44)
The Marketing Pyramid - not everyone will want what you do. (3:34)

The AICDA Framework for Marketing

The AICDA Framework explained (5:53)

Putting it All Together

Putting it All Together (16:48)
Applying the AICDA Framework (12:46)

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Features - Advantages - Benefits

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