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Marketing for NLPers
Introduction
Introduction to the course (1:46)
Course Content (5:50)
What is Marketing?
What is Marketing? (10:21)
The Psychology of Marketing
The Psychology of Influence (4:53)
Emotional Triggers to Action (14:39)
Know your Customer
Know your Customer (5:00)
Features - Advantages - Benefits
Features - Advantages - Benefits (15:44)
The Marketing Pyramid - not everyone will want what you do. (3:34)
The AICDA Framework for Marketing
The AICDA Framework explained (5:53)
Putting it All Together
Putting it All Together (16:48)
Applying the AICDA Framework (12:46)
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The Marketing Pyramid - not everyone will want what you do.
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